Hsiuping University of Science and Technology Institutional Repository : Item 310993100/1604
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題名: The Impact of Reward and Project Characteristics on Product Development Team’s Speed to Market
作者: Cheng-Ling Tai
Chun-Shou Chen
關鍵詞: Reward Characteristics
Project Characteristics
Product Development Team’s Speed to Market
日期: 2009-03
上傳時間: 2009-05-24T05:11:23Z
摘要: New product development has become an important issue during the past decades. Although product development teams are the main sources of innovation, the antecedents of product development teams’ performance are still unclear. Moreover, previous research related to the impacts of different reward designs has not reached a consistence thus far. In this study, the authors use various reward and teams’ project characteristics to be the research objects and test their relationships with product development team’s speed to market. Questionnaire data are collected on product development teams from Taiwan’s high-tech industry. Also, regression analyses are used for the tests of alignment hypotheses. Their findings support that position-based rewards and procedure justice are positively related to team’s speed to market. Project risk and the length of project development cycle both are negatively related to team’s speed to market. And the most notable finding is that offering employees more shares than cash results in a decrease in team’s speed to market. This research can offer important management and practical implications for both reward structure designs and new product development team management.
關聯: 修平學報 18, 225-250
顯示於類別:[企業經營管理系] 期刊論文

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