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HUSTIR > College of Management > Department of Marketing and Distribution Management > Monograph > Item 310993100/2213

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/2213

Title:	連鎖加盟早餐總部品牌形象調查
Authors:	陳麗萍
Contributors:	行銷與流通管理系
Keywords:	連鎖早餐店
Date:	2010-05
Issue Date:	2011-04-25T13:08:03Z
Abstract:	在現今琳瑯滿目的早餐店，有在巷口充滿人情味的早餐店，和提供多樣多元化的連鎖早餐店。連鎖加盟是現在所有產業中發展最快的，愈來愈多的創業加盟者選擇知名的連鎖加盟店來創業，因為門檻較低，所需資金比單獨創業還要的少，而且成功機率高，因此對創業加盟者發放363份問卷，回收363份，無效16份。對眾多連鎖加盟早餐店從中選擇四家來評估，讓創業者對連鎖加盟早餐店會重視哪些條件，以及對受測者哪些族群有影響和藥業者改進哪些條件。
Appears in Collections:	[Department of Marketing and Distribution Management] Monograph

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