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HUSTIR > College of Management > Department of Marketing and Distribution Management > Monograph > Item 310993100/2456

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/2456

Title:	三明治交學校外實習專題-麥當勞行股份有限公司
Authors:	賴韋翔
Contributors:	行銷與流通管理系
Keywords:	麥當勞
Date:	2011-04-27
Issue Date:	2011-10-05T11:42:32Z
Abstract:	實習單位麥當勞是全世界餐飲服務餐廳領導品牌，一切慢慢的擴大到各領域，然而麥當勞在台灣各地皆有據點，分布在台灣的各個地方，所以麥當勞能夠在台灣的速食市場鞏固龍頭地位，在於他背後的龐大物流提供美學風格、美感服務、美味多元的外食饗宴，高格化企業能力與背景。
Appears in Collections:	[Department of Marketing and Distribution Management] Monograph

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