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HUSTIR > College of Management > Department of Marketing and Distribution Management > Monograph > Item 310993100/2497

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/2497

Title:	三明治教學校外實習專題實習公司:安心食品服務股份有限公司
Authors:	陳瑋娸
Contributors:	行銷與流通管理系
Keywords:	現點現做
Date:	2011-04-27
Issue Date:	2011-10-13T11:49:46Z
Abstract:	一家日式速食店的成功與否在於靠著獨特、差別化的策略方向來經營。MOS從1972年創業開始，就對現點現做的美味餐點有所堅持；堅持餐點必須在顧客點餐後，才一個一個開始現做，摩斯想要塑造的形象是「漢堡料理店」而非「速食店」；現點現做將熱騰騰的漢堡送至客人手中，就像日本拉麵店，拿到拉麵時那熱呼呼的蒸氣，客人咬下漢堡的瞬間，那是一種幸福的感覺。透過“好吃的漢堡”傳達摩斯的用心，並讓摩斯漢堡的美味深植人心。
Appears in Collections:	[Department of Marketing and Distribution Management] Monograph

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