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HUSTIR > College of Management > Department of Marketing and Distribution Management > Monograph > Item 310993100/3070

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/3070

Title:	三明治教學校外實習專題實習公司：屈臣氏有限公司
Authors:	廖以庭
Contributors:	行銷與流通管理系
Keywords:	屈臣氏有限公司
Date:	2013-05
Issue Date:	2013-07-17T06:13:38Z
Abstract:	屈臣氏發展自創品牌已有150年的歷史，而他們的成功之道又是什麼呢? 通常人家問起「藥妝店」是什麼？絕大數的人都聽過屈臣氏、康是美、丁丁藥局、BodyShop......等等嗎？但屈臣氏有一句令人耳熟能詳的廣告詞：「我敢發誓，屈臣氏是最便宜的！」這句話引起我很大的興趣，所以，希望能在三明治教學實習中，對屈臣氏有所體認。
Appears in Collections:	[Department of Marketing and Distribution Management] Monograph

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