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HUSTIR > College of Management > Department of Information Management > Monograph > Item 310993100/3937

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/3937

Title:	傳統產業電子商務行銷網站之製香業
Authors:	陳家柔林義程洪嘉吟游淑雲
Contributors:	資訊管理系
Keywords:	傳統產業製香業香
Date:	2013-12
Issue Date:	2014-07-14T01:55:21Z
Abstract:	傳統製香產業是由台灣的習俗於廟宇拜拜、祭拜祖先而所需的線香，製香廠業就開始越來越多人開始開店販售，製香業是台灣不可或缺的傳統產業。因此本研究目的是在探討網際網路的行銷策略結合製香業產品，藉由訪談製香業者及傳統產業網路行銷的成功案例，來作為架設電子商務網站的架構。同時也製作出一份有關製香產業電子商務的行銷規劃書
Appears in Collections:	[Department of Information Management] Monograph

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