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HUSTIR > College of Management > Department of Applied Finance > Monograph > Item 310993100/4137

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/4137

Title:	麥當勞與肯德基的滿意度
Authors:	:許雅茹:；陳妤甄；李翠娟；唐佩萱
Contributors:	應用財務金融系
Keywords:	肯德基
Date:	2013-11
Issue Date:	2014-07-21T02:46:07Z
Abstract:	麥當勞與肯德基皆面臨其他競爭者的威脅，像是便利商店也推出低價的漢堡。因此，本研究試圖以速食連鎖店為探討主題，並就麥當勞和肯德基這兩家陪伴很多人走過很多用餐時間的速食連鎖店為研究對象，分析消費者對服務品質及食品品質的滿意度，以找出影響速食業之消費次數及消費金額的決定性因素
Appears in Collections:	[Department of Applied Finance] Monograph

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