Hsiuping University of Science and Technology Institutional Repository : Item 310993100/4464

English | 正體中文 | 简体中文 | Items with full text/Total items : 4334/7631
Visitors : 3207205 Online Users : 143

RC Version 3.2 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope Adv. Search

Login ‧ Upload ‧ Help ‧ About ‧ Administer

HUSTIR > College of Engineering > Department of Industrial Engineering and Management/Graduate Institute of Lean Production Management > Monograph > Item 310993100/4464

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/4464

Title:	清玉飲料消費者行為之研究-以修平為例
Authors:	詹益彰;戴至偉;蕭俊璿;鄭騰瑋;許閔堯
Contributors:	工業工程與管理系
Keywords:	清玉飲料
Date:	2014-12
Issue Date:	2015-07-23T06:15:12Z
Abstract:	隨者時代的變遷與口味的改變，年齡層的變化、在不同階段而改變對手搖飲料的品味，還須考量大眾口味，提供消費者的各種需求，更重要的是消費者的心態，價值觀的不同，必須要讓消費者有購買的動機，有需求，才能滿足。因此在對修平學生進行調查時，特別以重視度與滿意度這兩樣因素來設計問卷，找出有關消費者的購買行為習慣以及消費者對飲品的偏好衡量進行分析，也好得知，修平學生對手搖飲料的各種觀點與滿意度的重要性，進而抓住消費者心態與品味的偏好。
Appears in Collections:	[Department of Industrial Engineering and Management/Graduate Institute of Lean Production Management] Monograph

Files in This Item:

File	Size	Format
清玉飲料消費者行為之研究.pdf	1196Kb	Adobe PDF	7007	View/Open