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HUSTIR > College of Management > Department of Human Resource Management and Development / Graduate Institute > Monograph > Item 310993100/4724

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/4724

Title:	價值創造活化藍染文創產業
Authors:	羅云庭;黃朝琴;林祺凱
Contributors:	人力資源管理與發展系
Keywords:	價值創造;創新思維;顧客價值;創新績效
Date:	2015-01
Issue Date:	2015-08-10T03:36:23Z
Abstract:	文創產業是我國近來產業政策中，重要的產業之一，本實務專題是以「價值創造(N-S-D-B)」架構，探討藍染文化產業，嘗試提供文創產業中藍染產業之產品與服務的解決方案。本實務專題以頭汴坑深度旅遊中心為對象，探討範圍包括福石園、蝙蝠洞等，利用「價值創造(N-S-D-B)」架構來探討藍染文創產業之產品與服務初期以微電影行銷，推動中、小學DIY為主。以使用者為思考核心的創新思維，逐步推展創新學習模式，並將課堂學習與實務緊密結合，最終，達成提升顧客價值的創新績效。
Appears in Collections:	[Department of Human Resource Management and Development / Graduate Institute] Monograph

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