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HUSTIR > College of Tourism & Creativity > Department of Tourism and Recreation Management > Monograph > Item 310993100/5644

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/5644

Title:	台中經貿文創觀光夜市滿意度調查
Authors:	王崇豪王朝慶莊晨
Contributors:	觀光與遊憩管理系
Keywords:	經貿夜市觀光夜市台中夜市
Date:	2016-06-08
Issue Date:	2017-04-28T02:26:08Z
Abstract:	近年來，夜市的在地美食與物美價廉的各式商品成已成為觀光客最喜歡的去處，夜市活絡與否遂成為政府推動觀光重要的表徵。然而，雖然夜市帶來了大批的人潮與商機，但在高密度的攤商聚集之下，整體競爭態勢勢必相當激烈。因此，本專題採用實地觀察及問卷的方法來調查台中經貿文創觀光夜市，瞭解經貿觀光夜市旅客的前往方法、消費金額和其滿意度。
Appears in Collections:	[Department of Tourism and Recreation Management] Monograph

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