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HUSTIR > College of Engineering > Department of Industrial Engineering and Management/Graduate Institute of Lean Production Management > Monograph > Item 310993100/6732

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/6732

Title:	運動品牌產品系列比較
Authors:	鄭佑華王友呈
Contributors:	工業工程與管理系
Keywords:	Nike Adidas Underarmour
Date:	2019-05-08
Issue Date:	2019-06-12T02:39:23Z
Abstract:	本研究旨在探討各大運動品牌認知程度（功能性、服務品質）與消費者決策因素之間是否具有相關性，同時也調查費者的人口統計變項在品牌認知程度（功能性等等）、消費者決策因素及欲購買品牌之間是否有差異性存在。以台中市修平科技大學工業管理4年級學生為研究範圍，採問卷調查方式進行。
Appears in Collections:	[Department of Industrial Engineering and Management/Graduate Institute of Lean Production Management] Monograph

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