Hsiuping University of Science and Technology Institutional Repository : Item 310993100/7645

English | 正體中文 | 简体中文 | Items with full text/Total items : 4343/7642
Visitors : 3720695 Online Users : 317

RC Version 3.2 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope Adv. Search

Login ‧ Upload ‧ Help ‧ About ‧ Administer

HUSTIR > College of Management > Department of Marketing and Distribution Management > Monograph > Item 310993100/7645

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/7645

Title:	清境農場遊玩體驗調查實證研究
Authors:	康雅婷;陳莙霈;周楒珽
Contributors:	行銷與流通管理系
Keywords:	清境農場
Date:	2021-05
Issue Date:	2021-09-07T03:12:28Z
Abstract:	隨著國民所得的提高、週休二日的推行以及國人休閒意識的抬頭，國人對旅遊的需求亦不斷的增加。改變休閒農場市場的發展趨勢，以及未來的展望觀光發展農場，美化環境農場的休閒設施多元,讓休閒農場創造更多的價值也讓消費者們有增加客群多元化的需求，重新領導走向休閒農場的未來發展空間，這是正是本研究探討的動機。問卷透過網路發放,發放時間:2020/11/4~2020/12,有效問卷114份無效問卷10份,又分做到清境農場遊玩的遊客次數少和多的特性少(沒去過~1次)、多(2次~6次以上) 由旅客曾到清境農場遊玩的次數下去分少次遊玩的(沒去過和去過一次)和多次遊玩(2-6次以上)
Appears in Collections:	[Department of Marketing and Distribution Management] Monograph

Files in This Item:

There are no files associated with this item.