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Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/7820

Title: 漢來美食台中分公司—台中漢來軒
Authors: 劉鎧丞
Contributors: 行銷與流通管理系
Keywords: 漢來美食
Date: 2022-04
Issue Date: 2022-05-19T07:33:42Z
Abstract: 漢來美食股份有限公司簡稱漢來美食,是一家臺灣的連鎖餐飲事業集團企業,成立以來秉持誠信、服務、踏實、創新之理念,經營多品牌餐廳,擁有龐大的廚師群及品牌行銷專業團隊,且持續開發餐食、飲料及甜點等商品,搭配優質化服務及環境,以吸引不同的消費族群,於業界擁有卓越聲譽。同時掌握趨勢及市場流行話題,發掘更多具潛力之餐飲業態,另一方面也取得國際知名餐飲品牌之授權,強化多品牌策略。
Appears in Collections:[Department of Marketing and Distribution Management] Monograph

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